Public health campaign: Time is Ticking

Time Is Ticking is a public-facing art and awareness campaign about tick-borne disease, climate change, and the limits of how we currently communicate risk. Warming temperatures and shifting ecologies are expanding the range and seasonality of ticks across Europe while the public conversation struggles to keep up. Information exists and the science is constantly advancing, but this still so often fails to register as urgent and actionable by those with the highest tick risk.

This campaign approaches the problem through imagination rather than instruction alone. Using large-format posters, Time Is Ticking frames tick-borne disease as part of a wider ecological story that connects human health, animal hosts, land use, and climate disruption. The goal is not to induce fear, but to create attentiveness and spark curiosity.

The campaign will be piloted in the Barcelona area (in Spanish and Catalan) in December 2025 and January 2026 before a broader European roll out in Spring and Summer 2026. More here.